Reunion Tower

Reunion Tower has been an icon of the Dallas skyline since the seventies. In need of a refresh, the world renowned architectural firm, Gensler was brought on board as the interior designer. We were brought on board to help realize their vision for digitally enhanced interactive environments in the lobby, GeO-Deck, and Cloud9, the 5-star restaurant at the top.

I produced all of the visual elements for the interactive experiences which included style frames, design mockups, and final production ready assets. I worked side-by-side with our Client, Design Director, Interaction Designer, and several Developers to make sure the design vision was upheld throughout the entire process. I also helped art direct the photoshoots and JFK video production.

ClientGensler/Reunion TowerMy RoleVisual Design, Art Direction, 3D Modeling, Motion DesignVideoStimulant

Geo-Deck Halos

The GeO-Deck is an observation level, 470 feet up, where visitors can get their first taste of the wide expanse of the Texas landscape. We designed and developed a reactive and interactive experience called the Halo, an arc of 15 seamlessly-integrated displays linked together to create a massive 60-foot-wide interactive surface. There are two Halos on the GeO-Deck, allowing for up to 30 concurrent users. The Halos feature 3D generative backgrounds that respond to both touch and movement throughout the space. The Halos support a variety of “apps” interactive 3D models and photos of Dallas landmarks, zoomable interactive gigapixel photographic panoramas of the view out any window, control of HD cameras mounted outside the tower for exploring the city in detail, custom-curated maps, a unique video about the JFK assassination (which occurred hundreds of yards from the tower), and an interactive simulation of the tower’s famous light shows. Each display is calibrated for its unique position around the circumference of the floor and provides an experience tailored to its particular orientation, though all content is available from any station.

Big Sky at Cloud 9 Restaurant

Cloud 9, is a futuristic bar and lounge serving Texas-themed food and cocktails from Wolfgang Puck. The “Big Sky” is a digital installation on the ceiling, combining abstract steel clouds, dynamic LED lighting, and 17 HD screens that comprise a massive-scale abstract weather simulation. Stimulant’s experience for these displays treats guests to a continuously-changing surrealistic view of Dallas weather, rendered in real time. As the simulation cycles through different times of day and various weather patterns, color changes are triggered throughout the entire ceiling. Each moment is unique and married seamlessly to the architecture and design of the space.

Proof of Concept Work

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