INTEL MUSEUM

Binary Exhibit

Analog + digital interactive exhibit

Project Background

Role
UI & Visual Designer

Company
Intel

Tools
Illustrator, Cinema4D

Team
Interaction Designer, Visual Designer (Me), Developer

Our objective was to reintroduce the role of the transistor into the exhibit, making a relationship with the “1/0” readout - and eventual display of an ASCII character. Visitors interact with the exhibit by pressing buttons on a reader rail. LEDs introduced into the reader rail produce a pulse of blue light that travels upwards and appears to flow up into the screen in the form of animated particles.

Responsibilities — I was responsible for all of the visual design, UI, animation, and 3D modeling.

06-Intel-Museum-Binary-101
05-Intel-Museum-Binary-101
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08-Intel-Museum-Binary-101
02-Intel-Museum-Binary-WhatsThis-01
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02-Intel-Museum-Binary-ReaderRail-100
Reader rail mockup

Prototyping

This mood board was inspired by both the interior design of the space and the exterior of the tower. Gensler's interior design used geometric shapes and tessellated triangles throughout. The images in the mood board were chosen to serve as inspiration for the UI and background landscape of the interface.

The "reader rail" was screen printed onto a transparent plexiglass material. LED lights were mounted below the reader rail and shined through when buttons were pressed to help connect the button press with what is happening on the screen above. I printed the reader rail at 1:1 to insure that the LED lights would line up and that the text sizes were readable.

Intel-Museum-Binary-Reader-Rail-Type-Test-001

Design Concepts

Early concept for the look and feel. Obviously it wasn't Intel Brand enough to make the cut, but I kinda liked it anyway.

Intel-Museum-Binary-002

Transistor Concepts

Early concept for the look and feel. Obviously it wasn't Intel Brand enough to make the cut, but I kinda liked it anyway.

Intel-Museum-Binary-Transistor-01
This one was very tube-like and was fun to model.
Intel-Binary-Transistor-05d
Simpler, but still not right.