SIFTEO

LoopLoop

Music sequencer

Project Background

Role
Visual Design, Art Direction

Company
Sifteo

Tools
Illustrator, Photoshop

Team
Interaction Designer, Visual Designer & Art Director (Me), 
Developer, Sound Designer

As part of Sifteo's initial launch portfolio, we designed a simple music sequencer that focused on interactive learning, spatial reasoning, and collaboration. Our goal was to produce something that incorporated our love for music into a game that was fun for all ages.

I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so it was important to keep things fun and playful. I used vibrant colors, and iconography that was abstract, yet simple and recognizable.

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Paper Prototypes

We created simple paper prototypes to help figure out the UX. This simple exercise helped us iterate more quickly.

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Design System

I designed all of the screens in Illustrator, then built sprite sheets for all of the animations.

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Awards

2013
How Interactive Design Awards
Merit Award

2012
IxDA Design Awards
Award: Best in Show &, Best in Category

Communicator Awards
Award: Gold — Interactive Multimedia Children’s Audience & Entertainment, Silver — Interactive Music