SIFTEO
LoopLoop
Music sequencer toy
As part of Sifteo's initial launch portfolio, we designed a simple music sequencer that focused on interactive learning, spatial reasoning, and collaboration. Our goal was to produce something that incorporated our love for music into a game that was fun for all ages.
My Responsibilities
I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so it was important to keep things fun and playful. I used vibrant colors and iconography that was abstract, yet simple and recognizable.
Role
Visual Designer
Art Director
Research
Paper Prototyping
Design & Production
UI design
Motion design
Dev documentation
Platforms
Sifteo Cubes
Paper Prototypes
We created simple paper prototypes to help figure out the UX. This simple exercise helped us iterate more quickly.
Design System
I designed all of the screens in Illustrator, then built sprite sheets for all of the animations.
Awards
2013
How Interactive Design Awards
Merit Award
2012
IxDA Design Awards
Award: Best in Show &, Best in Category
Communicator Awards
Award: Gold — Interactive Multimedia Children’s Audience & Entertainment, Silver — Interactive Music
