Visual Design Lead
Barnes & Noble, Microsoft
Stimulant was hired by Microsoft to work with the Nook team at Barnes & Noble to design and develop a touch first launch app for the Windows 8 tablet, the predecessor to the Surface tablet.
Problem — The challenge was to marry Nook's strong visual brand with Microsoft's new Windows 8 OS design language which was still being developed and promoted.
Responsibilities — I was responsible for all visual and UI design. I collaborated with the Nook Brand and UX teams to design a visual language that felt on brand with the overall Nook design system. Additionally this was an important launch app for both Windows 8 and Surface, so I had to carefully navigate the murky waters of an ever changing, brand new Microsoft 8 design language.
Problem — Microsoft's new Windows 8 design system, was built on a flexible grid system which promoted the idea of being "autentically digital."
Solution — I wanted to showcase the products as you would see them in the brick and mortar book store. Barnes & Noble's Nook devices already used this metaphor and felt it was essential to the Nook Brand.
Key Decision — I helped Microsoft and Barnes & Nobile come to the conclusion, that a company's visual brand should take precedent over a design system which allowed us to use product stacks.
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